From Analysis to Implementation — A Successful Example of Corporate Website Design

When Parto Palayesh Parseh approached us, they had a clear request:
to design a corporate website that would properly represent their brand and showcase their expertise in industrial water and wastewater projects — a website that not only presents a professional and technical image of the company, but also serves as a practical tool to build trust with new clients.

Phase One: In-Depth Business Understanding

We believe that no successful website can be created without a proper understanding of the client’s business environment. Therefore, before anything else, we dedicated time to analyzing the brand, target audience, and communication needs of the company. We recognized that the primary users of this website are clients and project managers looking for a reliable contractor in the field of water treatment and wastewater recycling.

Phase Two: UX Design Based on an Industrial Perspective

Given the B2B nature of the project, our UX focus for this corporate website was on clarity, structure, and quick delivery of key information. Access paths to services, projects, work history, and contact channels were precisely designed so that users could reach their goal without wasting time.

Phase Three: Custom WordPress Design for a Professional Corporate Website

We used WordPress as the content management platform — but not with premade templates. Instead, the design and development were executed entirely based on the specific needs of the Parto Palayesh Parseh brand. Our goal was to create a unique website that preserves the visual identity of the brand while delivering high performance.

Technical Features of the Project:

1. Fully custom and responsive design for all devices
2. Clean, optimized code for SEO
3. Fast loading and performance optimization for a better user experience
4. Easy-to-use admin panel for internal content management